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Cambridge English / English Language Teaching

3. Artwork

Artwork refers to anything in the book which is not typeset along with the main body of the text. It includes all illustrations, photographs, facsimile material (including texts) and handwritten examples.

3.1 Artwork brief

When you deliver the typescript, please also supply a detailed list of all the artwork in order of occurrence.

There is plenty of room for misunderstanding between the parties involved (author, editor, designer, illustrator, photographer, etc.) and the best way for this to be avoided is for the artwork brief to be as clear and detailed as possible at the outset.

You should give precise descriptions of any pieces of artwork we will be generating for you. For example, we will need to know if you want an illustration to be realistic or cartoon style, the number of people in it, what they are doing, whether they are dressed casually or formally, etc. A sample sketch in support of an instruction can be useful and it is sometimes worth stating what you do not want. Try and think of the brief from the point of view of the illustrator or photographer: will it be clear to them exactly what you are after? Please make the artwork brief consistent with the material in the book, and with the tapescript where relevant, and indicate where we will need to ensure there is consistency of gender or age between them. (See Appendix B: Sample artwork, brief)

Bear in mind that, as with text, illustrations should reflect a balanced view of society with women and men from a variety of ethnic backgrounds and age groups participating in a variety of activities.

3.2 Photographs

In some cases you will have an idea of the type of photograph you want in a particular place, but will need us to obtain what you want. In these cases, you need to list precise details in the artwork brief, and we will either contact picture libraries and request a selection to choose from or commission the photographs directly.

In other cases you will already have copies of photographs that you want to include and we will need to know the source of the photo so that we can request permission to reproduce it. (See 4 Copyright)

Photographic prints must be handled carefully - never write on either the front or back and do not use paperclips on them. If you need to attach any information to photographs you are supplying, write on an adhesive label before attaching it to the back.

It is best to avoid requests for photos found on the Internet, unless there is a clear source we can trace to obtain a transparency, as they are too inferior technically for usage.

It is preferable to use transparencies of conventional photographs rather than digital equivalents, due to the technical limitations of the latter.

3.3 Facsimile material

When supplying cuttings, advertisements, etc. for reproduction, please send us the original or a best quality photocopy. Remember that you will need to provide details of the source for each item. (See 4 Copyright)

If you are able to provide original text which is on white paper with little show-through and with no marks/alterations, it may be possible to use it without getting it reset. Sometimes a top quality photocopy is good enough for reproduction.